Every child is born carrying a unique world within – with their own personality, emotions, and rhythm. Etsuko was created to cherish that individuality – like a gentle embrace, protecting your child’s skin every day while quietly honoring their desire to be themselves
The brand was created with the mission to accompany mothers in bringing natural happiness to their children every day. Each product combines the essence of 9 precious Japanese herbs with a safe – antibacterial – and gentle formula for sensitive skin, helping babies fully enjoy playful, creative bath time and grow into truly “happy babies”.
Splish, splash, BATH, PLAY AND LEARN WITH ETSUKO FRIENDS!
Etsuko brings a care formula from 9 precious Japanese herbs, along with natural moisturizing and restorative ingredients, creating a gentle protective layer for children’s delicate skin.
Representative: Foxi the Fox
Cool & refreshing scent
Representative: Hedi the Hedgehog
Sweet and fresh scent
Representative: Owli the Owl
Refreshing and delicate scent
Representative: Rakki the Racoon
Sweet and warm scent
Each fragrance is an emotional shade – a way for children to express what they like, and choose the world they belong to. With Etsuko, each bath is not just about cleaning – but a way for children to connect with themselves, in the most natural and gentle way.
Strict quality inspection
Understand and respect each baby
Natural ingredients from Japan
So that every bath time moment becomes a joy, every skin is gently protected, and every baby is free to express themselves in their own unique way.
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