Every baby is born with their own unique world – with distinct personality, emotions and rhythm. Etsuko was created to cherish that uniqueness – like a gentle embrace, protecting your child’s skin every day, while quietly respecting their desire to be themselves.
Inspired by “Etsuko” – which means happy baby in Japanese, we believe that happiness doesn’t come from conforming to standards, but from being free to express yourself – whether through the fragrance your child chooses each morning, or the comfort after the last bath of the day.
From the heart of loving children
Etsuko brings a care formula from 9 precious Japanese herbs, along with natural moisturizing and restorative ingredients, creating a gentle protective layer for children’s delicate skin.
Antibacterial, anti-inflammatory, soothing irritated skin areas
Restores the natural skin protective barrier
Provides deep moisture, making hair soft and smooth
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Representative: Foxi the Fox
Fresh and sweet. Cool fragrance like an early summer morning.
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Representative: Hedi the Hedgehog
Sweet and fresh. Fresh fragrance like a ripe apple orchard.
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Representative: Owli the Owl
Dynamic and clever. Lightly sour, refreshing fragrance.
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Representative: Owli the Owl
Calm, intelligent and loves tranquility.
Each fragrance is an emotional shade – a way for children to express what they like, and choose the world they belong to. With Etsuko, each bath is not just about cleaning – but a way for children to connect with themselves, in the most natural and gentle way.
Strict quality inspection
Understand and respect each baby
Natural ingredients from Japan
So that every bath time moment becomes a joy, every skin is gently protected, and every baby is free to express themselves in their own unique way.
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