Tuesday, 21/09/2021, 16:35 GMT+7


Based on half a century of research into breastfeeding and infant and child development, the predominance of the Pigeon brand is the result of creating and developing a wide range of high-quality products. PIGEON is today the market leader in mother and baby care products. Their mission is to bring joy, happiness, and inspiration to babies and families around the world by providing them with products and services that embody love.


Status Quo: Pigeon is present in more than 40 countries worldwide, Pigeon has arrived in Vietnam for 20 years, and is exclusively distributed by IMV via general trade, modern trade as well as e-commerce channels. The award "Top 20 famous brands in 2019" is a recognition of efforts over the years, helping Pigeon in particular and IMV, in general, affirms our position and influence on the mother and baby care industry in Vietnam.




Pigeon's competitive advantage lies in being open about our Japanese quality and high technology. Consumers could search our information easily anywhere: Facebook Pigeon Vietnam, on the website at pigeon.com.vn, Pigeon Vietnam Official fully present on e-commerce platforms Tiki, Lazada, Shopee. Pigeon's genuine system chain at Aeon Mall, Takashimaya, prestigious Mother and Baby stores nationwide (Concung, Kidsplaza, Bibomart...). IMV has always promoted Pigeon as a leading brand in the industry.


Why can Pigeon touch customers’ hearts? Pigeon has defined the brand as Safe and Secure; Widely adopted; Always attentive; Quality assurance and lovingly designed. Since the end of 2020, Pigeon Vietnam has made many changes in packaging, and product interface design: milk bottles, teats, shampoos, shower gels... both more modern and creating a new feeling for loyal customers.


In a market where many baby-mother care brands have an enormous budget for advertising, state-of-the-art facilities, high-tech machinery, and powerful distribution channels, it is possible to create as many products as you like. Pigeon Vietnam also has many difficulties when facing strong competitors from markets EU, US, Australia…but IMV and Pigeon still try to bring all the best quality products, the most affordable price customers, especially clearly demonstrated under the impact of Covid-19, Pigeon still receives the trust and compliments from customers.



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