A gamble on instax in a new era of photography.
To gain attractions in youth fashion and culture, Instax has completely transformed brand image to make it look perfect in trendy shops where young women and girls bought at variety of hip goods. With all efforts, Instax has met the approval of target users in Japan, South Korea, who more than ever saw Instax as a fashionable tool for self-expression. Instax has sales spiked—and kept rising. Moreover, Instax has continued to win fans across Asia and all over the world.